EP 125 - Rob Jackson - Using Data and Analytics to Generate Valuable Insights Part 2


Rob is a digital business expert who has spent 13 years working in analytics and marketing. Hailing from Liverpool in the UK he started his career in Search Engine Marketing before specialising in digital analytics. In 2010 he co-founded DBi, a digital analytics and marketing technology company with Mike Potts and Pere Rovira; two Barcelona based entrepreneurs who he met in San Francisco. DBi were acquired by the Havas Media Group in 2013 where Rob went on to launch operations in New York, Frankfurt and Paris. After exiting in 2016, Rob has been working as an advisor to a range of businesses in the digital space. He is currently based in Lisbon, dividing his time between there and the UK.

Using Data and Analytics to Generate Valuable Insights Part 2

Today’s episode is part 2 of a three-part series with Rob Jackson. Rob is a world-class expert in analytics and data attribution in the E-commerce space. He, not only is someone who could draw insights from generic data, but also who has been around to see the world, while at it. Here are a few of the well-thought-of ideas that were shared during this episode:

How Rob started coding using only notepad during his time in the university.
How his 7-month trip to Pune, India eventually turned out to be a big turning point in the early part of Rob’s career.
The importance of doing what needs to be done, when it needs to be done.
Why being nice and building relationships are key parts of any business.

So, prepare your ears, your mind, maybe even your pen and paper, and listen to today’s episode as Rob discusses his experiences when traveling, and how they helped shape his life as an entrepreneur.